Company Description: GMR is the nation’s most experienced live marketing firm, delivering strategically sound, professionally executed marketing solutions that engage consumers in dynamic brand experiences. For 28 years, GMR has been creating and executing innovative interactive marketing programs in music, sports, and lifestyle environments, touching and motivating over 50 million people each year.

Retail Expertise: GMR’s retail capabilities cross a full spectrum of marketing initiatives including: product launches, promotions, store openings, celebrity appearances, sales incentives, contests, brand ambassadors, product demos, secret shopping, service audits, customer / employee surveys, and sampling. In addition, GMR creates custom training programs for retail sales professionals including on-line training modules and testing, training events, train the trainer programs, sales tools and incentive programs.