Since 2004, Promotional Currency has facilitated more than 900 digital entertainment promotions for brands and retailers. The company has also helped game developers, labels and movie studios to more fully monetize their licensed content by turning it into digital media for their sponsors, and taking it out to the promotional market.
Recent licensed content promotions include a Beyonce/L’Oreal ringtone giveaway and a Kane & Lynch: Dead Men campaign featuring ringtones and images from the action game.
