Coupon Optimization™

Using specialized data and technology, uncompromising objectivity and proven strategies, VSI Targeting can help you optimize your coupon promotions. That means focusing your promotional spending where it can have the biggest impact. It’s not only a matter of being cost-conscious; it’s smart to put the best coupon offers in the hands of targeted consumers at the best possible time. That’s how VSI’s Coupon Optimization process makes coupons work to meet your brand’s objectives.

VSI Targeting enables clients to:

• Focus the coupon optimization process to set the best face values for each geographic FSI market.
• Determine where to drop each FSI offer, pinpointing specific markets that will provide the most impact for your objectives.
• Optimize complex, multi-brand (corporate) events.
• Integrate multiple sources of marketing data to generate custom analysis and insights tailored to your specific questions and needs.