Office Locations:
Darien, CT; Irvine, CA; Saddle Brook, NJ; Chicago, IL; London, England

Company Overview:
Alcone is a leading integrated promotional marketing agency, focused on Consumer Activation™. Established in 1976, Alcone has been a member of Omnicom Group, Inc. since 1991.

Key Services:
Strategic planning & consumer insights; promotion planning; creative development; program management; promotional advertising & media; account-specific programming; local market activation; continuity & loyalty programs; partnership & events; POP & retail display; retail activation; sales materials; sweepstakes/contests/games; warehousing & distribution; premiums & incentives; online/offline programming; comprehensive program analysis.

Specialties:
Consumer Insights & Activation; Research & Planning; Integrated Marketing; Channel Marketing; General Market & Hispanic.

Partial Client List:
Ateeco, Bel Kaukauna, CalHFA, California Lottery, Coty Beauty, Del Monte Pet Foods, Dreyer’s, eBay, Ghiradelli, Hasbro, Heineken USA, Pernod Ricard USA, Paramount Farms, Philips Lighting, Safeway, Seeds of Change, Unilever

Company Statement:
Today’s consumers are a more diverse and empowered group than ever before. Alcone pioneered CONSUMER ACTIVATION™ to help clients UNDERSTAND, ENGAGE, MOTIVATE AND CONNECT with their consumers. Our proprietary CONSUMER LAB™ works seamlessly with our business and creative teams to understand the target consumer inside and out. Then we develop insightful, strategically correct, and compelling promotional programs that get these consumers connected with brands and more importantly, buying them.