Founded: 1873

Company Description:
Launched in 2006, Draftfcb is a modern agency model for clients seeking creative, accountable marketing programs that build business and deliver a high Return on Ideas™. With more than 130 years of combined expertise, the newly formed company has its roots in both consumer advertising and behavioral, data-driven direct marketing. The agency is the first global, behavior-based, fully inclusive, highly creative and accountable marketing communications organization to operate against a single P&L. The Draftfcb network spans 100 countries, with more than 9,000 employees worldwide, and is part of the Interpublic Group of Companies (NYSE:IPG).

Specialization:
Strategic planning, research, ideation/concept development, media planning/placement, digital marketing, program execution, national and account-specific promotions, calendar planning, retail marketing, merchandising, direct, loyalty and fulfillment services, CRM, environmental branding.

Clients:
Boeing, Brown-Forman, CA, Coors, Dockers, Dow Chemical Company, HBC, Hewlett-Packard, Kellogg, KFC, Kraft Foods, Merck, MilkPEP, Roche, Ross, SC Johnson, Taco Bell, USPS, Verizon