Founded: 1873

Company Description:
Draftfcb is the first global, behavior-based, holistic marketing communications organization to operate against a single P&L. In delivering its clients a high Return on Ideas^SM, the agency is driven by The 6.5 Seconds That Matter^SM, a creative expression recognizing the brief period of time marketers have to capture consumers' attention and motivate them to act. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing and firmly believes there is no way to separate creativity from accountability. Part of the Interpublic Group of Companies (NYSE:IPG), the Draftfcb network spans 96 countries with more than 9,500 employees. The agency's corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman and global chief creative officer; and Neil Miller, chief financial officer. For more information, visit www.draftfcb.com.

Specialization:
Strategic planning, research, ideation/concept development, media planning/placement, digital marketing, program execution, national and account-specific promotions, calendar planning, retail marketing, merchandising, direct, loyalty and fulfillment services, CRM, environmental branding.

Clients:
Beiersdorf, Boeing, Brown-Forman, CA, Coors, Del Monte Foods, Dockers, Dow Chemical Company, Fisher-Price, GlaxoSmithKline, Haier, KFC, Kmart, Kraft Foods, Lilly, Merck, MilkPEP, Miller Lite, MoneyGram, Motorola, Newell Rubbermaid, PACCAR, Pfizer, Qwest, Roche, SC Johnson, Taco Bell, The Hilton Family, UnitedHealth Group, United States Postal Service