Category: Agency Listings
361° Experiential
633 North St. Clair Street
Chicago, IL 60611
Website:
http://www.361experiential.com
Contact: Brad Back
, SVP, Group Management Director
Phone:
Fax:
EMail:
brad.back@361experiential.com
Branch offices: Chicago (HQ), New York, San Francisco, Denver
Company Description: 361° Experiential specializes in identifying, negotiating and activating sports and entertainment sponsorships as well as creating and executing small to large scale events including brand ambassador sampling, mobile marketing and retailtainment programs. 361° Experiential is a division of Draftfcb.
Specialization: Involvement Marketing™ is our proprietary approach to experiential planning and activation. Utilizing various analytic tools we've developed over time, 361° Experiential works within the entire brand/property marketing mix to develop effective, efficient programs that represent the "human component" in marketing toward the target audience, engaging them one-on-one and establishing the highest level of relevance and return possible.
Clients: LG Electronics MobileComm USA, Inc. (Digital Appliances, Electronics, and Mobile); Blue Cross and Blue Shield of Florida (Insurance); K-Mart (Retail); Qwest (Telecommunications); GlaxoSmithKline (Pharmaceuticals); Boeing (Engineering/Manufacturing).
Company Statement: 361° Experiential's approach to experiential programs maximizes live involvement to increase brand awareness, create an emotional engagment between consumer and brand, and strengthen business results. It takes a professional, holistic and positive "get it done" attitude with an emphasis on ROI. We know that "Involvement Pays," and we prove it every day.
We offer products and/or services in the following categories: